Photoblocks-Craven’s Coffee House
A more pleasing working environment stimulates staff and customers alike. Update your workplace with fresh, bespoke imagery… Gary form Craven’s Coffee House did.. He contacted Ian Robinson Photography as he knew that allied to being a professional photographers, we shoot, source artwork, print and present, all under one roof… Your one-stop contact… These photoblocks that we produced for Craven’s Coffee House looked fantastic!
Our brief from Gary was to source imagery, to produce wall art for his new cafe venture. ‘I would like to not only a European feel, perhaps French, Italian, but maybe a transatlantic element too’.
‘Okay Gary, great.. Leave it with me’.
I had a little background on Gary and I was aware that he was married in the Waldorf Hotel, New York.. So my idea was a three way display, of photoblocks.
Having sifted sites for artwork, I came across the exact images that I required. A Fiat 500 along with an image of the Collosium, there’s my Italian themed art. A Citroen C4, along with an image of the Eiffel Tower, that’s my French theme done. Then I discovered an image of the Worldorf, along with a taxi cab, that’s my American theme done too!
I pieced these together, in the form of a pdf for Gary to view, he absolutely loved them. Surprised to see the Waldorf Hotel there too! So the dilema now was how to present them, and I knew exactly the form of presentation needed,,, a photoblock. These a fantastic forms of presentation, appearing to float from the wall, they’re amazing. I invited Gary over to view the displays in our studio and he fell in love with them. Great, let’s get them printed.
‘Oh Ian… I have another wall too, facing. If you could manage to find something for this too, that would be great’!
‘Sure Gary, no problem’.
I struggled foor the facing wall. I was searching for some ‘in situ’ shots, perhaps from a bygone era… I eventually discovered the perfect set of images. A series of shots from an old Italian/American coffee shop, perfect. Again, these were printed and laminated onto photoblock, they make a superb accompaniment to his interior.