Next Store – Warwickshire
A selection of images from a recent shoot at the recentky opened Next Store Warwickshire. To be one of the first people in a newly opened store is a strange experience really. This is a leading chain of stores and Ian Robinson Photography has photographed many. Yet although familiar, it’s different. It has differing banks of lights and each layout to each store is unique to itself.
As well versed as I am in locational shoots, I never rest on my laurels, so to speak. I always take a good look around the store, assess where each department is, make notes of where to shoot from. This helps when I review my images. I never review my notes again until the shoot is over. I can then cross reference my shoot against my notes. Often I cover all of my notes within the shoot. However, there are times that I don’t. This process seems to work for me, it also gives me a benchmark… One that I realise I have sometimes improved upon, then sometimes that I haven’t.